We respect our customers time and attention and want them to experience the simplicity and intuitiveness of our products while they use them. This means that as updates to our products occur, we want our customers to be able to accomplish more while using the product less. This is distinctly different from many other products that wish to keep users' attention to take up more of their time.

Some companies have the luxury of investing years on ideas to see whether it pans out. At Exponentiously, we understand that some ideas require a long runway to achieve success, but we believe that ideas can be tested without years of runway. Products—when refined sufficiently—can be built and tested on the order of weeks not years.

Some companies shy away from building products that require new aspects of hardware or software to be built. At Exponentiously, we don't shy away from dreaming big about hardware or software and instead ask "What is necessary for the customer to get a great experience?" and act based on customer needs.